Why Car Mash-Ups Are All The Rage

Call it the new math: two automakers teaming up to produce one sweet ride.

Saturday, September 01, 2012

For carmakers fighting to get a leg-up on the competition, collaboration is the counterintuitive key to success. And while it may make for some strange bedfellows (VW and Bugatti, anyone?), it can also result in striking offspring with the best qualities of both parents.

Lamborghini Gallardo LP 570-4 Super Trofeo Stradale
(Audi + Lamborghini)

This sexy beast is the progeny of two great sports cars with two very different personalities: The Gallardo is the fiery Italian version of Audi's Teutonic-cool R8. And that Audi connection—a shared V-10 engine—has helped make this Gallardo the most approachable Lamborghini in history. Or at least as approachable as a luxury sports car can be.

Photographs courtesy of each manufacturer.
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