Why Car Mash-Ups Are All The Rage

Call it the new math: two automakers teaming up to produce one sweet ride.

Saturday, September 01, 2012

For carmakers fighting to get a leg-up on the competition, collaboration is the counterintuitive key to success. And while it may make for some strange bedfellows (VW and Bugatti, anyone?), it can also result in striking offspring with the best qualities of both parents.

Subaru BRZ (pictured)

both (Toyota + Subaru)

An A-team of Toyota stylists and Subaru engineers—onetime rivals—had a unified goal: to re-create the heart-skipping, affordable sports car that Japan had perfected but had seemingly forgotten. Mating a 200-hp Subaru boxer engine with classic Toyota styling, these virtual twins offer driving euphoria that can't be faked.

Photographs courtesy of each manufacturer.
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