The real-estate titan is notorious for his slash-and-burn style, even friend-turned-foe Martha Stewart called him “out of control“ after he fired longtime Apprentice sidekick Carolyn Kepcher.
The limelight-loving Virgin mogul has no meetings or headquarters and can’t even work a computer, so he leaves the daily grind to staffers while he flies (and crashes) hot air balloons.
The former music manager now rules DreamWorks with an iron lung—in his biography, The Operator, Tom King called Geffen’s screaming rage “so formidable that it left some of his victims gasping for air.“
Known to be as enthusiastic as a kid on Hanukkah, the director intended DreamWorks to be a “playground“ for filmmakers. He does the dreaming and Geffen does the hollering.
Though rumored to have been demanding and cheap when he was in Wings, McCartney was the smiling face of the Beatles, singing lyrics like “I’ve got to admit it’s getting better.“
The blunt taskmaster of the group, the cynical and sarcastic Lennon loathed the Beatles’ fame. His rejoinder in the song Getting Better: “It can’t get much worse.“
Redstone’s take-no-prisoners management style—he abruptly ousted Tom Cruise as a client —has led a couple of execs, Mel Karmazin and Tom Freston, to walk out Viacom’s door.
Google’s Sergey Brin & Larry Page
The company’s geeky, do-gooder mind-set—Google’s motto: “Don’t be evil“—had Wall Street worried, but between Ping-Pong games at the Googleplex, the Web wizards have raked in ungodly profits.
Described in Buster Olney’s biography as “a caffeinated rent-a-cop monitoring a Wal-Mart through security cameras,“ the hotheaded Yankees owner was lampooned on Seinfeld for his fiery antics.
__ YouTube’s Chad Hurley & Steve Chen
Music pouring from cubicles, across-the-office shouting, and heated air-hockey games add to the frat-house ambience of YouTube HQ, where many staffers are hardly out of college themselves .