Timeline: Moments in Sobriety\u000AA brief history of America\u0027s fixation on getting sober.\u000A1910\u000A\u000A New York becomes the first state to outlaw drunk driving.\u000A\u000A1933\u000A\u000A Prohibition is repealed on December 5. Eighteen months later …\u000A\u000A1935\u000A\u000A The first meeting of Alcoholics Anonymous is held, leading to the 12-step program devised by founders Bill W. and Dr. Bob.\u000A1937\u000A\u000A The \u0022drunk-o-meter\u0022 (precursor to the Breathalyzer) is invented.\u000A\u000A1945\u000A\u000A The Lost Weekend, starring Ray Milland as a desperate alcoholic, wins four Oscars, including Best Picture.\u000A\u000A1949\u000A\u000A Hazelden, which will later count Eric Clapton, Melanie Griffith, and Liza Minnelli among its guests, opens in Center City, Minnesota, employing a hard-nosed approach to rehab.\u000A\u000ALeft: Ray Milland in The Lost Weekend.\u000A1952\u000A\u000A Alcoholism is declared a personality disorder by the American Psychiatric Association.\u000A\u000A1953\u000A\u000A Poet Dylan Thomas dies the morning after drinking 18 shots of whiskey at New York City\u0027s White Horse Tavern.\u000A\u000A1955\u000A\u000A Bela Lugosi becomes the first celeb to publicly enter rehab when he checks into Los Angeles\u0027 Metropolitan State Hospital in Norwalk.\u000A\u000ALeft: Dylan Thomas\u0027 gravestone in a churchyard in Laugharne, Wales.\u000A1956\u000A\u000A The American Medical Association classifies alcoholism as an illness (in 10 years, they will up the ante to \u0022disease\u0022).\u000A\u000A1959\u000A\u000A Caron treatment center—the future rehab home of Aerosmith\u0027s Steven Tyler and Miss USA Tara Conner—opens in Wernersville, Pennsylvania.\u000A\u000A1969\u000A\u000A Senator Ted Kennedy drives his car off a bridge in Chappaquiddick, on Martha\u0027s Vineyard, leading to the death of passenger Mary Jo Kopechne. He later denies rumors that he was inebriated.\u000A\u000AAbove: Dick and Catherine Caron, founders of Caron Treatment Centers.\u000A1970\u000A\u000A Jimi Hendrix suffocates, having literally drowned in red wine.\u000A\u000A1972\u000A\u000A Neil Young releases \u0022The Needle and the Damage Done\u0022—an elegy for the victims of late-sixties excess.\u000A\u000A1979\u000A\u000A A World Health Organization committee recommends doctors use the term \u0022alcohol dependence syndrome\u0022 rather than alcoholism.\u000A\u000ALeft: Jimi Hendrix.\u000A1980\u000A\u000A Mothers Against Drunk Driving is founded.\u000A\u000A1981\u000A\u000A Hard-core band Minor Threat releases \u0022Straight Edge,\u0022 setting off a nationwide movement of sober-living bands, and a craze for X-marked fists.\u000A\u000A1982\u000A\u000A Cheers debuts on NBC, making a heartthrob of Ted Danson as the sober, Perrier-drinking bartender-proprietor Sam Malone.\u000A\u000ALeft: Ted Danson (upper left) and the cast of Cheers.\u000A1982\u000A\u000A Cocaine Anonymous is founded.\u000A\u000A1983\u000A\u000A The Ad Council launches its first \u0022Don\u0027t drink and drive\u0022 PSAs, showing beer mugs and wineglasses colliding in a toast, then shattering on impact.\u000A\u000A1987\u000A\u000A The world-famous PSA \u0022This Is Your Brain on Drugs,\u0022 featuring an egg in a frying pan, airs on TV.\u000A\u000ALeft: Wineglasses colliding in the Ad Council\u0027s \u0022Don\u0027t drink and drive\u0022 PSA.\u000A1989\u000A\u000A The flagship Promises Treatment Center opens in West Los Angeles, establishing a more holistic approach to rehab that will later be made famous by its deluxe Malibu sibling.\u000A\u000A1990\u000A\u000A Warning labels appear on alcoholic beverages.\u000A\u000A1992\u000A\u000A Robert Altman\u0027s The Player shows AA\u0027s rising influence in Hollywood: \u0022Gee, Larry, I didn\u0027t realize you had a drinking problem,\u0022 says one film exec to another who\u0027s driving to an AA meeting. \u0022Well, I don\u0027t really,\u0022 Larry replies, \u0022but that\u0027s where all the deals are being made these days.\u0022\u000A\u000ALeft: The Promises Treatment Center in Malibu.\u000A1993\u000A\u000A River Phoenix, 23, dies outside Johnny Depp\u0027s Viper Room on L.A.\u0027s Sunset Boulevard after taking a heroin-and-cocaine speedball.\u000A\u000A1994\u000A\u000A The FDA approves naltrexone for the treatment of alcoholism; in some trials it proves effective for less than a quarter of tested subjects.\u000A\u000A1995\u000A\u000A Leaving Las Vegas, starring Nicolas Cage as a man who deliberately drinks himself to death, is released. Cage will win an Oscar for the performance; John O\u0027Brien, author of the semi-autobiographical novel that the film is based on, kills himself two weeks after learning the movie was green-lighted.\u000A\u000ALeft: River Phoenix in Stand By Me.\u000A1997\u000A\u000A Phi Delta Theta becomes the first fraternity to pass an alcohol-free housing policy for all of its international chapters.\u000A\u000A1999\u000A\u000A The Cirque Lodge rehab center opens in Sundance, Utah, offering ski-resort luxe that later attracts Lindsay Lohan, Kirsten Dunst, and Eva Mendes.\u000A\u000A2000\u000A\u000A The film 28 Days premieres, featuring Sandra Bullock as an alcoholic sent to rehab.\u000A\u000ALeft: Sandra Bullock in 28 Days.\u000A2000\u000A\u000A Robert Downey Jr. relapses on Thanksgiving weekend following a stint in prison on drug charges.\u000A\u000A2000\u000A\u000A The new federal limit for a driver\u0027s blood-alcohol level is established as 0.08.\u000A\u000A2001\u000A\u000A George W. Bush is sworn in as the nation\u0027s 43rd president—and the first teetotaling commander-in-chief of the modern era. He dried out at 40 after years of alcohol-related incidents, including a 1976 DUI.\u000A\u000ALeft: Robert Downey Jr.\u0027s police photo.\u000A2002\u000A\u000A Robert Downey Jr. is released from state-sponsored rehab and begins his clean-and-sober climb to the top of the Hollywood heap.\u000A\u000A2003\u000A\u000A James Frey\u0027s recovery memoir, A Million Little Pieces—which includes an account of an allegedly abusive stint in rehab—is published. He later reveals that many of the book\u0027s passages were fictional, but it goes on to sell millions of copies in more than 30 languages.\u000A\u000A2005\u000A\u000A Intervention premieres on A&E, depicting the real-life struggles of addicts and their families.\u000A\u000ALeft: James Frey\u0027s A Million Little Pieces.\u000A2008\u000A\u000A Robert Downey Jr. is named Entertainment Weekly\u0027s Entertainer of the Year.\u000A\u000A2008\u000A\u000A Star New York Times reporter David Carr publishes his best-selling memoir, The Night of the Gun. According to Stephen King, Carr \u0022summoned everything that matters about the loaded gun of substance abuse.\u0022\u000A\u000A2008\u000A\u000A In AMC\u0027s Mad Men, boozy senior copywriter Freddy Rumsen wets his pants in the office and is given a six-month leave of absence. Roger Sterling tells him to \u0022take the cure\u0022 at Hazelden.\u000A\u000ALeft: A scene from AMC\u0027s Mad Men.\u000A2008\u000A\u000A Celebrity Rehab With Dr. Drew premieres on VH1. So far: five seasons, two spin-offs, two deaths, and a sobriety success rate estimated at 24 percent.\u000A\u000A2008\u000A\u000A David Sheff\u0027s Beautiful Boy, which chronicles his son\u0027s addiction to meth, rises to No. 1 on the New York Times best-seller list.\u000A\u000AFebruary 2010\u000A\u000A The term prehabbing makes its debut following an announcement from Charlie Sheen\u0027s publicist that the actor will be entering rehab as a \u0022preventative measure.\u0022\u000A\u000ALeft: Nic and David Sheff.\u000AJune 2010\u000A\u000A Literary agent Bill Clegg\u0027s memoir, Portrait of the Addict as a Young Man, details a two-month crack binge that cost him $70,000. He reportedly receives five times that amount as an advance.\u000A\u000AJune 2010\u000A\u000A Whole Foods pulls kombucha fermented tea from its shelves after discovering it contains alcohol.\u000A\u000AJune 2010\u000A\u000A Eminem\u0027s Recovery, featuring songs about his opiate addiction, sells 5.7 million copies in two weeks, making it the year\u0027s best-seller.\u000A\u000ALeft: Eminem\u0027s 2010 album, Recovery.\u000AJuly 2010\u000A\u000A The 13th Step, a bar named after the AA lingo for hooking up with a fellow recovering alcoholic, opens in New York\u0027s East Village.\u000A\u000ANovember 2010\u000A\u000A Disney star Demi Lovato, 18, drops out of a tour with the Jonas Brothers to check into rehab for \u0022emotional and personal issues.\u0022\u000A\u000AMarch 2011\u000A\u000A Warner Bros. fires Charlie Sheen from Two and a Half Men following his very public battle with addiction.\u000A\u000ALeft: Charlie Sheen.\u000AMarch 2011\u000A\u000A The Fix, an upscale sober-lifestyle website, is launched.\u000A\u000AJuly 2011\u000A\u000A Amy Winehouse dies after drinking what doctors estimate was the equivalent of 15 shots of vodka in an hour.\u000A\u000AOctober 2011\u000A\u000A Major League Baseball VP Joe Torre announces he is considering banning alcohol from big-league clubhouses after reports surface that some Red Sox players drank beer during the team\u0027s historic September flameout.\u000A\u000AOctober 2011\u000A\u000A Occupy Wall Street bans alcohol and drug use in Liberty Plaza.\u000A\u000ALeft: Tributes to Amy Winehouse left outside the singer\u0027s London home.