You might assume Olympic competitors rely solely on superhuman physical prowess to achieve their remarkable feats—and you're not entirely wrong. It takes a stupidly gifted athlete to make gliding around an icy track at 40 mph look easy. But not even Olympians are above a little technological help. Over the years, the winter games have given us some amazing innovations—optimized textiles, next-level equipment, and ultra-smart training gear—and Sochi is no different. Below, a guide to what some medal hopefuls will be using (if not wearing) to make themselves better, faster, and stronger at the games.
Olympic Athletes Take High-Tech Gear For A Test Drive At The 2014 Winter Games
What will gold-medal hopefuls be wearing in Sochi to help them jump higher, skate faster, and score better than the rest? Behold the latest cutting-edge competition and training equipment.
Omega Bobsled Timer
You probably think of Omega as just a luxury timepiece company, but this year at Sochi, the high-end Swiss watchmaker is applying its flawless timing technology to capture real-time data during bobsled races. The OMEGA measurement unit, which consists of speed, 3D acceleration, and 3D gyro-sensors, will be mounted on the front of each bobsled in order to track speed and velocity angles. All of that precious data is sent instantaneously to athletes and coaches, who can use it to optimize training programs and runs.