COVER STORY: JAMES FRANCO (Page 182)
The soap star/grad student/poet/novelist/artist/actor/auteur/provocateur opens up about his aversion to sleep, deep-throating a pistol in his upcoming movie Spring Breakers, and the ever-present gay rumors.

GAME CHANGER (Page 61)
Consider a classic game redesigned as a high-end collectible worth playing—and displaying.

FORGET PARIS—MARSEILLE IS HAVING A MOMENT (Page 64)
This once-gritty Mediterranean port has been renovated from the inside out, providing more than enough reasons to put France's second city first on your travel itinerary.

THE NEW BOTLLE SERVICE (Page 68)
This spring, the coolest cocktail orders are premade libations from master mixologists.

AN INSIDER'S GUIDE TO THE GREEK REVIVAL (Page 74)
The next generation of Hellenic chefs have built culinary temples that offer modern, flavorful odes to the classics.

IT'S TIME TO TRY THE BURBS—FOR DINNER, AT LEAST (Page 77)
A round-up of six restaurants that prove the next movement in gourmet dining is the reverse commute.

THE BREAKTHROUGH: JAMIE LIDELL (Page 83)
On his self-titled new album, the 39-year-old English soul revivalist introduces a sounds he dubs "Nashville house music."

RETHINKING THE SCREAM QUEEN (Page 88)
Hollywood's most talented young actresses are flocking to a genre notorious for slashing career credibility. Is the horror flick the new prestige pic?

HOW ARTISTS BECAME THE NEW BUSINESS GURUS (Page 93)
Today's art-world superstars have mastered branding, production logistics, and product placement. Should corporate leaders take a page from their playbook?

WISEGUY: STEVE CARELL (Page 97)
The Hollywood funnyman opens up about how Stephen Colbert launched his career, how becoming a father changed his priorities, and going bare (again) for his new click, The Incredible Burt Wonderstone with Steve Buscemi.

NEIGHBORHOOD WATCH: SAN FRNACISCO'S MISSION DISTRICT (Page 104)
The Bay Area's coolest destination is trading in its signature scruffiness for a more refined, adult appeal. Here, a guide to the stores spearheading the transformation.

WE DON'T CARE HOW MANY GRAMMYS YOU HAVE—YOUR HAIR SUCKS (Page 116)
Many aging rockers may scoff at cleaning up their coifs, but their dos are simply don'ts.

SCENTS OF PLACE (Page 122)
Evoking far-flung locales, the season's new fragrances transport you to different dream destinations. Plus, Joya's Frederick Bouchardy on creating your own bespoke scent.

TASTEMAKER: GIVENCHY'S RICCARDO TISCI (Pages 124)
Personal rules of style from the 38-year-old Italian creative director who has brought a new vitality to menswear.

TRAINING SECRETS FROM THE WORLD'S FASTEST MAN (Page 127)
Usain Bolt opens up about the fitness-and-diet regimen he uses to build one of the best bodies on the planet.

WHY YOU SHOULD TRY CRACK (Page 130)
Making a visit to the chiropractor part of your wellness routine could help you stave off injury, reach your fitness goals, and be pain-free.

ELIMINATION NATION (Page 136)
Seemingly healthy foods might be wreaking havoc on your waistline. Move over, moderation: cutting certain ingredients altogether may be the secret to staying slim.

BUILDING THE PERFECT FACE—PIECE BY PIECE (Page 140)
Inspired by the rugged jawlines so popular in Hollywood, men are turning to plastic surgery to sculpt a more masculine façade. Now that going under the scalpel is cheaper, faster, and less painful than ever, some guys are having second or even third rounds of nip-tuck procedures.

THE RISE OF MEDICINAL MIXOLOGY (Page 144)
Increasingly, high-end cocktail lounges are making drinks with active ingredients like E3Live algae and Goldenseal extract.

THE ALL-STARS OF DAVID (Page 160)
Israel's squad of minor-league hopefuls and major-league has-beens unite in the hopes of bringing glory to the Holy Land (and maybe themselves) in this month's World Baseball Classic.

LOVE AT FIRST BITE (Page 196)
As a boy, Steve Ludwin became infatuated with snakes. Now 47, he regularly injects himself with potentially lethal doses of their venom. But if you think the former rock frontman has a death wish, think again. After more than two decades of shooting venom, Ludwin says he is no longer affected by colds, flu, and other diseases, he's slowed the aging process, and he feels physically reborn. Could the elixir of life flow from cobra fangs, or is it just snake oil?

LAST CALL: SKY FERREIRA (Page 202)
With her debut album coming out next month, the 20-year-old indie-pop siren opens up about the plusses—and minuses—of getting her big break on Myspace, and getting kicked out of "Jesus camp."

+ Spring Fashion Special: Everything You Need To Look Sharp This Season

Media Contact: Liz Keen/ Liz_Keen@condenast.com /212.286.8059