After her drool-inducing performance wearing Daisy Dukes in Tamara Drewe, Gemma Arterton dons denim again as the female face of G-Star's fall 2011 campaign. Complementing her curves is Hollywood black sheep Vincent Gallo, in all his scruffy glory. Best known for his for his presence in New York's downtown arts scene and for directing controversial films (remember that, er, love scene with Chloë Sevigny in The Brown Bunny?), Gallo embodies the tough, unorthodox, and imperfect characteristics of G-Star RAW. Photographed by Anton Corbijn, the go-to director for Depeche Mode and U2, Gemma and Vincent smolder in G-Star's 3301 collection, available in mid-September.
—By Tania Jachens