The Amazing Transformation of Bergdorf Goodman Men's Store

If you've been to the Bergdorf Goodman Men's Store in the past year or so, you've probably noticed the myriad of temporary white walls on the first and third floors blocking out areas that were under construction. Well, this week the walls have come down—and it was more than worth the wait.

Bergdorf-mosphere

Photo: Billy Farrell Agency

If you've been to the Bergdorf Goodman Men's Store in the past year or so, you've probably noticed the temporary white walls on the first and third floors blocking out areas that were under construction. Well, this week the walls have come down—and it was more than worth the wait.

The third floor, previously a maze of interconnected shops, has been opened up, allowing light to flood into the store through exterior windows dressed up in mesh metal curtains. The design is anchored by two large areas on either end: The Heritage Lab (think cool Americana—visvim, Junya Watanabe, Kitsuné, and Michael Bastian) and the Modernist Lab (with a focus on European fashion labels including Givenchy, Rick Owens, Jil Sander, and Margiela). Between the two is a shop-in-shop mecca where Dries van Noten, Lanvin, and Yves Saint Laurent have opened their first dedicated in-store outposts, alongside favorites like Prada, Bottega Veneta, and Gucci. Uniting these disparate elements is an incredible washed oak floor; set in a crosslike parquet pattern, it's something you'd expect to find in a Jacques Grange interior.

The other major change for the retailer is the consolidation of all footwear on the ground floor. Billed as the Shoe Library, it houses a full array of luxury kicks—from a Lidfort lace-up to a python Lanvin sneaker. Shoes are on display in custom wooden bookshelves, and the space is lined with vintage sofas done up in mohair and leather.

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Bergdorf Goodman Men's Store // 745 Fifth Avenue // (212) 753-7300 // bergdorfgoodman.com

—Justin Berkowitz (@detailsjustin), market editor at Details

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