BOND STREET

Bond Street, which spans two blocks, from Broadway to the Bowery, in downtown Manhattan, was just another unremarkable strip north of bustling, tourist-dominated SoHo. But over the past two years, the tranquil cobblestone thoroughfare has emerged as a home for art galleries, rare-book stores, chic boîtes (like the Catalan restaurant Mercat), modernist residences (like Ian Schrager's Herzog & de Meuron-designed condo building), and upscale boutiques. Rumor has it that Dries Van Noten is scouting the street as a location for his first U.S. store, so you'd better get there soon, before the crowds do.

Photographs by Matthew Sandager

Bond Street, which spans two blocks, from Broadway to the Bowery, in downtown Manhattan, was just another unremarkable strip north of bustling, tourist-dominated SoHo. But over the past two years, the tranquil cobblestone thoroughfare has emerged as a home for art galleries, rare-book stores, chic boîtes (like the Catalan restaurant Mercat), modernist residences (like Ian Schrager's Herzog & de Meuron-designed condo building), and upscale boutiques. Rumor has it that Dries Van Noten is scouting the street as a location for his first U.S. store, so you'd better get there soon, before the crowds do. Katie Hintz

1. Billy Reid

The Alabama-based designer Billy Reid is bringing a little bit of the South to his first New York outpost. His Bond Street store is made entirely from reclaimed materials (like pine floorboards from Louisiana) and filled with curiosities—like display cabinets from a Montgomery, Alabama, apothecary and gold-framed family photos from the turn of the last century. The interior design is in keeping with Reid's proper-yet-rustic collection of gingham dress shirts, made-in-Kentucky selvedge denim, handmade leather boots, and double-breasted chalk-striped suits that are custom crafted in the basement workshop.

54 Bond Street, 212-598-9355

2. Oak

You no longer need to go to Brooklyn to shop Oak's well-edited mix of clothes and accessories. Owners Jeff Madalena and Louis Terline's first Manhattan location duplicates their outer-borough formula by mixing established names with budding designers. The men's racks bear blazers by Raf by Raf Simons, jeans by Acne, and chunky sweaters by 3.1 Phillip Lim. In the back, you'll find Comme des Garçons fragrances and Alleged candles that smell like leather.

28 Bond Street, 212-677-1293

3. Rogan Bouwerie

Enter Rogan Gregory's second New York store—inside the landmark Bouwerie Lane Theatre—and you'll probably feel like it's nighttime all the time, thanks to the black walls and dim lighting. The décor, while dark, is the perfect canvas for Gregory's urbane collection of raw denim and gray cardigans, and his new line of eco-friendly clothing. By night the space holds movie screenings, hard-core-punk shows, and art exhibits (Michael Stipe has shown his work here).

330 Bowery, 646-827-7567

4. Dashwood Books

After watching the prices of rare photography books triple over the past decade, David Strettell—the former cultural director of the international photo agency Magnum Photos—opened what he says is the city's only independent shop devoted entirely to volumes of photographs. Signed, limited-edition, new, and out-of-print titles from the 1960s to the present line the walls of the basement-level store, which regularly hosts photographers as well.

33 Bond Street, 212-387-8520

5. Bond No. 9

Laurice Rahme, a 35-year beauty-industry veteran, opened Bond No. 9 five years ago, hoping to make the New York street as famous as the London one of the same name. The shop, identifiable by a Pop Art-style black cab parked out front, whips up fragrances inspired by the city. Guys can custom-blend scents like Wall Street and Saks Fifth Avenue with any of the brand's 32 other tonics. Prices start at $55 and can go up to $20,000 for a bespoke scent.

9 Bond Street, 212-228-1732

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