A Label to Watch: Brand8

The Danes are at it again.

Images courtesy of Brand8

We'll make this easy for you—before you even attempt to tackle the onslaught of nonstop lookbooks in your feed, start here: Newish Danish label Brand8 has appeared out of nowhere and (quietly) raised the bar with its spring/summer 2015 lookbook.

Flip through to find your dream wardrobe: lightweight anoraks, cuffed tailored trousers, a hoodie-and-sweats set in a buttery cream. Even the Bauhaus-inspired print could get the most conservative guy itching to experiment in graphics. Like most of our favorite emerging brands out right now, it's an incredibly practical mix of athleticwear and tailoring.

Since 2009, Brand8 has endured as a fast-fashion source for printed basics. However, it was recently rebranded as a collection-based label to compete in the international market. To make this happen, designer Kristina Sÿndergaard, whose design CV features stints at Norse Projects and Wood Wood, was drafted.


Images courtesy of Brand8

"It's almost like starting a new brand," says Sÿndergaard, speaking from Copenhagen. "I am in a very lucky position to have free hands to shape the collections and future aesthetic of the brand."

Well, she's more than moving in the right direction. In true Scandinavian fashion, Sÿndergaard holds functionality and minimalism at the core of her collections. "[We] do not have many traditions or rules for dressing, so we make wearable and comfortable fashion that is good for all occasions," she says.


Images courtesy of Brand8

Her favorite item in the collection? The unstructured cotton-nylon blazer. Pair it with matching oversize shorts for the perfect combo of casual and refined.

Brand8 isn't available in U.S. boutiques just yet, but the full fall collection will be available at the label's online store in late August. And yes, international shipping will be offered. Form an orderly queue.

—Details fashion assistant Daniel Rasmussen

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