CHRIS ANDERSON, FREE

Chris Anderson has a Malcolm Gladwell-like talent for making counterintuitive business concepts enthralling.

Free by Chris Anderson (Hyperion, $27)

Chris Anderson has a Malcolm Gladwell-like talent for making counterintuitive business concepts enthralling. His latest exploration is more radical than his first (The Long Tail), explaining the history of consumer giveaways and why he believes the most common price for goods will soon be zero. Timothy Hodler

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