In our April issue, out now, we introduce readers to our 2013 "Digital Mavericks," entrepreneurs who are radically changing the way we live and interact online—people like Jack Dorsey (Twitter, Square), Carter Cleveland (Artsy), the founders of Pinterest, and the protégés of Apple's Jonathan Ive. To make your #DigitalMavericks experience truly social, we invited five media influencers profiled in the issue to take over Details' Tumblr and Instagram feeds over the next few weeks. We've handed over our logins, now check out our lineup to see who's guest Tumbling and Instagramming for us and when.
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When: Friday, March 22-Sunday, March 24
Who: Valentine Uhovski, Tumblr's fashion evangelist
Why you should follow: Since joining Tumblr, Valentine has worked with brands including Calvin Klein, Dior, Ralph Lauren, and Burberry and was formerly an editor at IMG's The DailyFront Row and Russian and German Interview. He was also named to Forbes' "30 Under 30" list in the Art & Style category this year.
How to follow: You can download the app or log in online.
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When: Friday, March 29-Sunday, March 31
Who: Jen Pelka, Tumblr's food and drinks evangelist
Why you should follow: Formerly of GiltTaste.com (Gilt Groupe's gourmet food and wine business), which in its first year was nominated for eight IACP and three James Beard awards, Pelka was named on Forbes magazine's "30 Under 30" list in Food & Wine. Before Gilt, she worked for chef Daniel Boulud, so you can bet that the intimate VIP dinner party she's hosting this weekend will be worth Tumbling in on.
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Where: Instagram @detailsmag
When: Monday, April 1-Monday, April 8
Who: Kenna, artist, activist, and chief vision officer of the new Myspace
Why you should follow: What's a week like for this Grammy-nominated musician who's traveled from his Ethiopian birthplace to Silicon Valley (and who's best friends with Justin Timberlake)? There's one way to find out . . .
How to follow: Download the Instagram app on your smartphone, search for @detailsmag, and press "Follow." Or visit us at Webstagram.
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When: Friday, April 5-Sunday, April 7
Who: Mark Coatney, Tumblr's media evangelist
Why you should follow: As the former social-media manager at Newsweek, Mark is a bonafide pro at Tumblr. We love his entertaining infographics and insights into politics and sports.
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When: Friday, 12-Sunday, April 14
Who: Nate Auerbach, Tumblr's music evangelist
Why you should follow: Auerbach worked as a digital executive at the Collective Music Management before putting in three years at MySpace Music, and his Tumblr is like a backstage pass to every cool concert and music festival you wish you could zip around the world to attend. He'll be Tumbling for us from Coachella.
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