Since Kickstarter's launch in 2009, the project-funding platform has garnered more than $450 million for approximately 35,000 entrepreneurs. Now, with the new app, iPhone users can back projects on the go using this seamlessly designed migration.
The interface is thoroughly intuitive: The drop-down menu on the "discover" page—the main tab where projects are posted—pops down like a typical web page, instead of out from the side like many other apps. It's more logical to have a quick-hit menu this way. The photo-driven phone interface differs from its text-heavy browser version, too, taking advantage of the fact that every single project is visually driven. The vertically oriented interface makes it easy to scroll through dozens of new projects in just a few minutes; square image feeds with minimal text are becoming the de facto way to consume multimedia on mobile devices. (We no longer expect people to turn phones sideways.)
Users can check out projects based on popularity, staff picks, and category types. One key upgrade is that the app sends up-to-the-minute notifications when a project is updated, keeping everyone connected and invested in the process.
Pros: We love the idea of using our current location to find local projects. Although there are awesome projects from all around the world, it's refreshing to know creative minds are nearby.
Cons: The text formatting in some posts isn't perfectly aligned. It's a little irritating, but nothing major, and we're guessing these kinks will be worked out soon enough.
—Jennifer Shore is a freelance web producer at Details*. Follow her on Twitter at [@jennifershore](http://twitter.com/jennifershore).*
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