Functional Fashion Films: Oki-ni's New Interactive Shopping Video, "The Game"

Shop for this season's hottest looks with just one click.


High-end men's retailer Oki-ni is taking online shopping to the next level with their new video, "The Game." Director Antony Crook teamed up with Ridley Scott's production company, RSA/Black Dog, and wireWAX to create the interactive film. Simply click on any of the models featured in the video, and viewers can shop the looks. The video was styled by longtime Oki-ni collaborator Glenn Kitson and includes pieces by Bespoken, Levi, ts(s), Commes de Garçons, and Band of Outsiders. Watch "The Game" below or go to

— By Maggie Mallon

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