Men Are Buying More Loungewear But They're Not Wearing the Stuff Publicly—Yet

"The younger generation want to be comfy to enjoy downtime and are drawn to a more relaxed look."

A model presents a creation by Dries Van Noten during the men's 2015 spring-summer ready-to-wear collection show in Paris on June 26 , 2014. AFP PHOTO / PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)

Image courtesy of Getty.

By the time all the relaxed, fluid clothing we saw during the Spring 2015 Fashion Week shows makes its way to stores next year (the robe above was designed by Dries Van Noten), guys may be ready to make silk robes and "easy" trousers part of their regular wardrobes. But for now, men who are buying luxury loungewear are getting it specifically to lounge around in.

Or at least that's what some makers of comfortable, couch-friendly clothing told The Financial Times recently. Sacha Rose, CEO of the British sleepwear and underwear brand Derek Rose (the kind of company that makes, among other fine things, a pair of $700 cashmere drawstring trousers), says she's definitely noticed an uptick in sales over the past several years.

"Sales prove that the demand for high-quality, stylish loungewear has grown," she told the paper. "The younger generation want to be comfy to enjoy downtime and are drawn to a more relaxed look."

Her brand has been making pajamas since the 1920s, but other companies are taking advantage of the trend, too. During the menswear shows in Milan, the lingerie line La Perla debuted a line of clothes designed for men to wear while relaxing at home.

Of course, if younger guys are investing in a separate wardrobe for reading in an armchair or spending Sunday morning wrestling with a hangover, it's only a matter of time before they'll start leaving their homes dressed like Julian Schnabel.

—Details associate online style editor Justin Fenner.

• • •

You Might Like

Powered by ZergNet