It should come as no surprise that in an age when clothing stores are branding glassware, old-school hatmakers are bottling whiskey. Beginning this month, Stetson— legendary cowboy hat manufacturer whose origins date back to the 1860s— making a proprietary Kentucky sour mash bourbon, distilled with Native American corn, locally sourced rye and wheat, and heirloom yeast. The result is a smooth, slightly sweet whiskey with subtle vanilla and oak notes that make it an ideal candidate for sipping neat. Leathery? Not unless you slurp it out of a 10-gallon hat.