New "Aalto" Hockey Puck Concept Reinvents the Game and Levels the Playing Field

500 years is a long time to wait for an equipment redesign.

Images courtesy of NDIC

When famed Finnish deigner Alvar Aalto created the Savoy Vase in 1936 for the Helsinki Hotel, he may have hoped it would one day reside in the permanent collection of museums like MoMA and The Met, but we're pretty sure he never dreamed it would one day inspire sports equipment. The Nordic Society for Invention and Discovery (NSID), however, recognized a missed opportunity and recently announced it is "proud to present the first non-round hockey puck in the history of mankind." That's not hyperbole; the traditional hockey puck has held its signature shape since the 1500s.


Images courtesy of NDIC

NSID, a group that's part design incubator, part branding agency (they've worked on campaigns for Volvo and VICE Magazine, and have rethought so-called "generic" products from birdhouses to vodka), created the Aalto Puck from the same material as a regular puck, and it glides on the ice like one, too, with one key difference: because of its irregular shape there's no way to predict what direction it will speed off in when hit. "Advantages are randomly given to either of the two competing teams. By adding the element of chance, this small puck changes the big picture."

We think Aalto would have been pleased. After all, he once advocated to "Never forget to play."

The last of the 3,000 free pucks was given away this morning, but you can still participate in the product development by giving your feedback on the NSID Facebook page.

—Details senior online editor Perrin Drumm

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