By far the sharpest menswear store in by far the coolest and crunchiest surf town in America.
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Name: Stripe Men
Location: 117 Walnut Ave., Santa Cruz, California; 831-431-6182
Background Notes: The men's-only offshoot of the apparel and furnishing store Stripe, this recently opened boutique puts the lie to the notion that you can find only surf, skate, and tie-dye apparel in this beachside college town.
Stock Watch: A well-edited mix of American-made clothing, footwear, accessories, grooming products, and masculine furnishings that includes a hefty dose of refreshingly sophisticated local wares.
Staff Ethos: As one male employee openly proclaims in his profile: "Socks and flip flops as well as drum circles infuriate me beyond belief!"
—Alex Bhattacharji, executive editor at Details
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