Newly Opened: Etro in SoHo

Etro has just opened its second New York store, this one in SoHo.

Good news for fans of sprezzatura: Etro has just opened its second New York store, this one in SoHo. Occupying two floors of a historic building, the shop (with its exposed-brick walls, beautifully designed ceilings, and overhead industrial lighting) devotes its entire main level to Etro's men's collection. And if you're looking for anything else, the store fills the rest of its 4,400 square feet with women's, fragrance, and even home collections.

89 Greene St., New York City; etro.com

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Photos courtesy of Etro

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Photos courtesy of Etro

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