PharrellWatch: He's Not a Feminist, But He's Going to Make Bank From His Unisex Fragrance

Who needs labels, anyway?

PARIS, FRANCE - MAY 26: Pharrell Williams performs at his Private Concert at Galerie Perrotin in Paris on May 26, 2014 in Paris, France. (Photo by Bertrand Rindoff Petroff/French Select/Getty Images)

Image courtesy of Getty.
Our good friend Pharrell Williams said this week that while he's a fan of feminist thinkers, he's not sure he can call himself one.
"I don't think it's possible for me to be that," he said in an interview with the UK's Channel 4. "I'm a man. It makes sense up until a certain point. But what I do is, I do support feminists. There's injustices; there are inequalities that need to be addressed."
Perhaps one of the way he's addressing those inequalities is with his upcoming unisex fragrance, made in partnership with Comme des Garçons. Like his album and his current exhibition at Galleries Perrotin in Paris, it will also be called GIRL. But despite its feminine name, the scent was made for both men and women to wear, which is among the reasons why the French fashion house thinks it'll make so much money. Adrian Joffe, CEO of Comme des Garçons Parfums, told WWD that he's estimating some $10 million in sales its first year.
A 100 mL bottle, which was designed by House + Holme and features artwork by illustrator Kaws, will go for $135. It's slated to make its stateside debut at Dover Street Market in New York on September 5.
As to why he wanted to create a scent both men and women could enjoy, Pharrell said, "There should be no lines—I learned that from Comme des Garçons. Hence, GIRL—for girls and boys. We just found another way to say unisex."
Sounds like a feminist to us.


Image courtesy of Getty.
—Details associate online style editor Justin Fenner.

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