Pre-Fall, By Literally Any Other Name, Would Smell So Much Sweeter, Says Kris Van Assche

"The name Pre-Fall is so ugly no one wants to acknowledge that these are the clothes you actually put in your closet."

PARIS, FRANCE - JUNE 28: Fashion designer Kris Van Assche acknowledges applause following the Krisvanassche Menswear Spring/Summer 2014 show as part of the Paris Fashion Week on June 28, 2013 in Paris, France. (Photo by Francois Durand/Getty Images)

Image courtesy of Getty.
They say three's a trend, so at this point we're wondering who else will join Dior Homme designer Kris Van Assche in his outspoken statement against the irksome term Pre-Fall.
Van Assche, who will travel to New York next week to present and sell what the fashion industrial complex would call his Pre-Fall 2014 collection, recently told WWD that the nomenclature doesn't give these garments the respect they deserve.
"We need to stop calling them pre-collections," he said. "They started out as in-between collections, but they're now creative, independent collections with a real story to tell."
So instead of calling them Pre-Fall and Resort, Van Assche bucks conventions by naming his off-season collections for Dior Spring and Autumn, and the main runway collections Summer and Winter.
Van Assche isn't the only man in fashion who has trouble with the terminology. Michael Kors really hates the names, too.
"Everyone knows now that Resort is important," Kors told in 2012. "But because the name Pre-Fall is so ugly, no one wants to acknowledge that these are the clothes you actually put in your closet."
We don't know about ugly, but Autumn certainly is a more attractive name than Pre-Fall. Maybe we should start calling it like it is and name these collections, "The Clothes You Wear the Longest," or "The Clothes That Aren't Outlandishly Directional." Honesty, even in fashion, is always the best policy.
—Details associate online style editor Justin Fenner.
• • •

You Might Like

Powered by ZergNet