Rules of Style: Bespoken's Liam and Sammy Fayed

"Dressing down sets you apart from the average guy that's wearing a traditional tie, tie clip, and suit look."

Photo courtesy of Bespoken

Known for their classic Savile Row craftsmanship and modern, downtown sensibility, Bespoken's Liam and Sammy Fayed's design roots stem from working in the London shirt-making business with heritage brand Turnbull and Asser.

The brothers chat with us about how to get Bespoken's "scruffy tailored" look, the simple layering and refined sportswear that will elevate your style, and why they favor "British and New York color palettes."

1. A great white shirt is very important to have in your closet. Well-fitted, a nice small collar, something you can wear with ease all year round.

2. When ordering your first custom shirt, choose something you're very comfortable in. Start with the basics and build from there. We have made-to-measure customers come in and they want to get really quirky, and it doesn't turn into that everyday shirt they'll really enjoy.

3. If you're going to wear a print, go tonal—black on black or gray on gray—and keep it to one or two prints.

4. When layering, follow the less-is-more principle. We always tell our customers not to overlayer, because it can get misinterpreted and look like you're trying too hard. A henley or simple T-shirt under a single-button blazer is always nice and more dressed-down. Also, try layering with jewelry. A simple necklace over a T-shirt can go a long way.

5. Embrace the utilitarianism of basic chambray shirts and roll up the sleeves.

6. For a tailored, sportswear-inspired look—a trend we feel is growing due to guys now wanting functional items they look good and feel comfortable in—try a button-down shirt with sweats and a varsity jacket.

7. Always have at least one good pair of black or brown boots and a go-to summer shoe—whether it's plimsoll or a spring court.

8. We like British and New York color palettes: black, navy, gray, and charcoal with small pops of rich colors such as burgundy.

9. A good year-round rule for coats and jackets is less pockets and cleaner leathers. Good staples are baseball jackets and three-quarter-length coats.

10. Whatever your work identity is, find out what you're comfortable wearing and elevate it to find your own style. We find a lot of guys wanting to be a little more dressed-down now, so they'll wear a plimsoll with a tailored suit. It sets them apart from the average guy that's wearing a traditional tie, tie clip, and suit look.

—Andrew Villagomez is a men's lifestyle and travel writer and a Details Network contributor. Follow him at @AndyVeeNYC.

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