You can't put the words "lifestyle" and "brand" together without mentioning Need Supply Co., the Richmond-based boutique turned online menswear mecca and notable blog. We chatted with creative director Gabriel Ricioppo about the casual shoe he likes to mix with button-ups, the easiest shirt color to mix and match, and why you shouldn't take grooming inspiration from Tumblr.
—Kristen Dold. Follow her on Twitter at @KristenDold.
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