J. Crew's Jenna Lyons and Frank Muytjens
To an outside observer, walking into the J. Crew/Monocle magazine cocktail party last night, at the J. Crew men's shop in Manhattan, might have felt a little like attending a well-styled hunting convention. The room was packed with men in various incarnations of the plaid flannel shirt, waxed-canvas field jackets were worn over tweed blazers, while thick-rimmed glasses, workwear boots, and beards finished off the hipster-hiker looks. There's no question that rugged American fashion has reached fever pitch, but is it here to stay?
Jenna Lyons, the creative director of J. Crew certainly thinks so. The American Hunter trend is going even further. With all the Navajo prints and patterns she's been seeing, the next step, she says, is to go back "even earlier: Native American Hunter."
Tyler Brlé, Editor-in-Chief of Monocle.
At the Crosby Street Hotel after party, Tyler Brlé, editor of Monocle, told us that Americana fashion "has been re-exported back to America from Japan. What you see now in the U.S. is what Japanese boys had been wearing on the street 4, 5 years ago." Brlé says that on a recent trip to Japan with Lyons, he saw men wearing clothes many Americans would throw out, like Levi's that are falling apart and high school sports jerseys. "They're called funky monkeys—Japanese guys who are re-mixing American style in all new ways. I've never seen cooler boys."
And while Frank Muytjens, the head of men's design at J. Crew, says that it's more about the look of ruralpolitan outfits, "guys just feel comfortable in workwear-inspired clothing." But it's not as if no one in the room had any street cred. One guest, photographer Matty Hranek, swore that he actually went duck hunting earlier in the week.