Summer Essential: A.P.C.'s Sunny Spring 2011 Lookbook

Jean Touitou's classic, minimalist approach is ready for a bit of sunshine.

If there's any clothing line consistently better than Jean Touitou's French minimalist love letter to Americana, A.P.C., we haven't found it yet. Sure, A.P.C. isn't blowing our minds like Thom Browne has in past seasons or whipping up genre-pushing menswear like Robert Geller. But if you have the waist and the cash to delve into the A.P.C. catalog, there's probably no label that has been so regularly and effortlessly cool over the past decade or so. To see the crisp fabrics, light blues, and rich reds Touitou and Co. have brought to Spring/Summer 2011, dive into the slideshow above or enjoy the digital video lookbook below. Yes, you'll have to sit through about 30 seconds of ladies modeling the women's collection—but, really, is that such a bad thing?

Available online at and in select stores.

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