Between the Lycra and the logos, cycling apparel can look like a Nascar version of Jazzercise tights. But clothiers like London-based Rapha are taking a more tasteful, minimal approach. The company's iconic Classic Jersey ($206; rapha.cc), a simple black short-sleeved top with a white stripe on its left sleeve, is made of Sportwool, a 60-40 blend of polyester and non-itching merino wool that wicks away moisture. Then there's a jacket ($660), designed in collaboration with Savile Row tailor Timothy Everest, that allows bike commuters to arrive at the office in style without the burden of carrying an extra suit jacket. For the denim-wearing crowd, Levi's is offering a variety of Trucker Jackets and 511 Skinny Commuter jeans ($78; levi.com) that feature reflective accents, stretch fabric, and nanotechnology-enhanced fibers that repel water. All of which make it easier than ever to just say no to loud, logo'd Lycra.
A pair of jeans from Levi's new Commuter line