The Watch to Get: Simple. Elegant. Sexy.

Why we love this updated classic Movado.


Photo by Jennifer Livingston. Styling by Eugene Tong. Grooming by Anna Bernabe/Exclusive Artists/Dior Homme. Casting by Edward Kim at House Casting. Shot on location at The Bowery Hotel, NYC.

In an era when every gadget in your life purports to do everything, there's something refreshing about a luxury object that does only one thing—and does it perfectly. The Movado Datron, a stainless-steel update of the classic automatic timepiece the brand introduced in 1970, is just that: a wristwatch that marks time with exacting, Swiss-crafted precision. Plus, it comes with an ice-gray dial, seductively subtle time markers (bars rather than numbers), and a leather strap that will only get better with age.


Sweater ($178) by Express. T-shirt ($33 for three) by 2(x)ist. Jeans ($285) by True Religion.

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