The idea was simple: Focus on fashion. Why splash a celebrity's face on the cover of an issue that speaks to the changing menswear industry—the clothes, the stores, the models—when you can do something more compelling?
Pick up our March 2014 issue, which hits newsstands in most states on February 11, and you'll see exactly how we met this challenge, starting with the trifold cover. Inside, Mark Seliger's captivating photos of ten leading male models (Garrett Neff, Clement Chabernaud, Noah Mills, Tyson Ballou, RJ Rogenski, Andrés Velencoso Segura, Mathias Lauridsen, Arthur Kulkov, Simon Nessman, and Sean O'Pry) show our covers stars hitting the streets at night in the latest spring styles.
As editor-in-chief Dan Peres mentioned in The Business of Fashion, these aren't your average male models, but some of the industry's top talents—who have never been photographed in the same room before. Contributing booking editor Edward Kim deserves a round of applause for wrangling these guys into one space on a single day as behind-the-scenes photographer Nicholas Prakas and videographer Paulio Shakespeare shot the shifting moods of the day. Check out the behind-the-scenes video (below) for a look at what goes into the making of a major cover shoot—plus our models lend their commentary on the state of modeling and menswear today.
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