Well Suited: Sam Riley Stars in Zegna's New, Moody, All-Grey Campaign

Can we please get a round of applause for Stefano Pilati?

Images courtesy of Ermenegildo Zegna Couture.

We'd like to start an Internet slow clap for everyone involved in the production of Ermenegildo Zegna Couture's Fall 2014 campaign.

All eyes are on Actor Sam Riley in the images, which were conceived by the brand's creative director Stefano Pilati and photographed by husband-and-wife team Inez van Lamsweerde and Vinoodh Matadin. In them, Riley is cast as the sporty, young up-and-comer who shocks the board room by bucking standard corporate dressing conventions. Why wear a tie when you can go without one? Why put on a white shirt when a dark gray version works just as well?

That's not to say the other models in the campaign don't look dapper. But when you look at the photo below, think about where you look first, and then try to recall that feeling when you get dressed tomorrow morning.


Images courtesy of Ermenegildo Zegna Couture.

—Details associate online style editor Justin Fenner.

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