Why Are We Forced to Be Frat Boys?

There will always be fraternities in college, and guys who feel like they didn't participate in enough keg stands or coed parties in high school will sign up. But why do we insist on injecting frat boy behavior and emblems into formerly unscathed areas of everyday life?

There will always be fraternities in college, and guys who feel like they didn't participate in enough keg stands or coed parties in high school will sign up. But why do so many people insist on injecting frat boy behavior and emblems into formerly unscathed areas of everyday life? Yahoo recently provided lap dances onstage at a Taiwan programming event (the company apologized earlier this week). And Agent Provocateur, a brand that makes the kind of lingerie your girlfriend—and not, say, Tila Tequila—would like, made this $500 cardigan covered in penises. This would be fine if geeks were jazzed about becoming meatheads, or girls were on waiting lists for penis-dappled sweaters. But it all feels a little forced, doesn't it? Guys who'd rather be at a Star Trek convention seem compelled to ape Girls Gone Wild. And women who'd probably rather wear unadorned three-ply cashmere become billboards for the phallus. Our guess: this guy onstage getting a lap dance at the prestigious tech conference? He'd rather be alone coding something. And the model in the penis sweater? Well, she'd prefer to be wearing nothing at all.

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