Bespoke is not about fashion. Itís about individual style and elevated quality. It means youíre buying something thatís been handmade and hand-finished to the exact shape of your body or to your precise specifications. If you own a bespoke suit, shirt, or pair of shoes, you can be safe in the knowledge that there is no one else who has what you have. Until recently, bespoke was the province of London tailors, Neapolitan artisans, and Parisian ateliers. Today, our options are quite different: A new generation of American craftsmen has emerged, offering fresh takes on classic style. Here, a guide to the new American bespoke: what it is and how to get it.