Imogene + Willie
Entering Matt and Carrie Eddmenson's workshop/store is like stepping into an era when guys called denim dungarees. While the husband-and-wife team tinker with dyes on one side of the retrofitted gas station, a pattern maker and a seamstress cut and stitch jeans on the other. The couple, who've honed their craft over a decade, work mostly in rigid denim. And since the stiff fabric "grows," as Carrie puts it, they'll start you out in a pair that's two sizes too small, then literally "tool" you into them with a special heavy-duty button fastener and wrench. The final product is worth every grunt. Prices start at $175 for the Willie, a straight-leg pair inspired by 1947 Levi's, and top out at $500 for bespoke. 2601 12th Ave. S., 615-292-5005; imogeneandwillie.com
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