Rules of Style

7 Fashion Milestones of 2010

If you ever thought about launching a fashion company, you may just want to do so in a year that ends in 0 or 5. Those seem to produce seriously successful businesses. Need proof? Consider the number of brands celebrating significant anniversaries this year. From Woolrich (the oldest) to John Varvatos (the youngest), a look at fashion's birthday boys, then and now.

October 1, 2010

Woolrich, 180th Anniversary

Soon after establishing a wool mill in Pennsylvania in 1830, the Rich family began manufacturing rugged outerwear for hunters, loggers, and other kinds of outdoorsmen.

An ad campaign from 1901.

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