The Hottest Male Athletes to Become Models
Over the past decade we've seen a startling number of athletes drop trou to model underwear for brands like Calvin Klein, Emporio Armani, and Lacoste, but the athlete-turned-model phenomenon dates back further than you might expect. Here, we round up the hottest jocks in Jockeys from the last 40 years in reverse chronological order.
Athlete: Tom Hintnaus, Pole Vaulting
Modeled for: Calvin Klein, Banana Republic, Abercrombie + Fitch
When Brazilian Tom Hintnaus sported nothing but his Calvins in a 1983 Times Square ad that ran for seven months, the Olympic pole-vaulter was transformed into a cultural icon. American Photographer even named it one of the "10 Pictures That Changed America" (by sexualizing men in advertising).
Hintnaus later told the Los Angeles Times, "I worked so hard to be the best pole-vaulter in the world, and I ended up being more well-known for putting on a pair of briefs."