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How to Pick the Perfect Pair of Jeans

Designer and denim expert Loren Cronk explains selvage, vintage, grains, washes, stitching, and more.

On Learning the Business

"I started making jeans using my own patterns back in 2001, and then in 2005 had a line called Lips, which I sold in in L.A. It was one of my first experiences striking out on my own and coordinating with various [sewing experts], wash facilities, and pattern-makers. Running your own micro-business really teaches you about all the different aspects of production quickly."

Photographs: Slides 2-4, by Anna Schori/courtesy of annaschori.com; slides 5-18, by Sara Salamone.
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