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10 Designer Tips on the Right Way to Wear a Fragrance

We asked menswear experts like Zac Posen, Dries Van Noten, and Paul Smith how to find a good scent (and not clear out a room with it).

See also our fall fragrance guide.

A signature scent is an easy way to express individuality and exude sophistication—if you know what to look for. If not, 10 leading designers are here to break down the rules of wearing a cologne so it doesn't "arrive before you do and linger when you're gone."

Slides 2-4: Photos courtesy of WWD; Slide 5: Photo courtesy of Kenneth Cole; Slide 6: Photo courtesy of WWD; Slide 7: Photo courtesy of the Chai brothers; Slide 8: Photo courtesy of WWD; Slide 9: Photo courtesy of Vogue; Slides 10-11: Photo courtesy of WWD.
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