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12 Brands That Are Saving the World—and Your Wardrobe

Ethically minded fashion companies both big and small are bringing serious style to the sustainable fashion market.


For many, the word sustainable conjures up images of ill-fitting hemp sweatshirts, flax-cotton drawstring pants, or hairy ankles protruding from Birkenstocks. But the times, they are a-changin'. No longer relegated to the dusty corner of your local Natural Remedy market, sustainable fashion hasn't only improved, it has done what many doubted it could ever do—it has become cool.

These days, fashion brands both big (Bottega Veneta, Levi's) and small (Cadet, Fanmail) are greening up their act, whether they're using clean materials, experimenting with environmentally friendly manufacturing, or building eco-conscious ateliers. Here, 12 brands that are leaving the world—and our wardrobes—a little better than they found them.

Levi's Water<Less
We never knew how much water it takes to get our designer denim looking so good, but apparently it's a lot. Since introducing its Water<Less denim range, which eliminates up to 96 percent of the H20 use during manufacturing, Levi's has saved over 172 million liters of water and counting.

Photos courtesy of respective brands.
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