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12 Brands That Are Saving the World—and Your Wardrobe

Ethically minded fashion companies both big and small are bringing serious style to the sustainable fashion market.


For many, the word sustainable conjures up images of ill-fitting hemp sweatshirts, flax-cotton drawstring pants, or hairy ankles protruding from Birkenstocks. But the times, they are a-changin'. No longer relegated to the dusty corner of your local Natural Remedy market, sustainable fashion hasn't only improved, it has done what many doubted it could ever do—it has become cool.

These days, fashion brands both big (Bottega Veneta, Levi's) and small (Cadet, Fanmail) are greening up their act, whether they're using clean materials, experimenting with environmentally friendly manufacturing, or building eco-conscious ateliers. Here, 12 brands that are leaving the world—and our wardrobes—a little better than they found them.

General Knot
It seems so obvious--use vintage materials, become a sustainable designer by default—it's a wonder more people don't do it. Andrew Payne, founder of General Knot (and alum of Ralph Lauren and Levi's) makes handmade neck and bow ties exclusively from rare, deadstock materials.

Photos courtesy of respective brands.
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