Rubber duckies. Howdy Doody. Polka dots. From the whimsical design details accenting the current collection of New Amsterdam—which launched with footwear in 2008 and has since expanded to clothing and accessories—it's evident that creative director Mark McNairy doesn't take himself, or his work, too seriously.
And unlike some of his peers who pride themselves in toiling away nights and weekends in the studio, McNairy firmly sticks to a nine-to-five weekday schedule. "I don't work nights or weekends, because I don't want to," he says. "I'm very lucky that I get to play and make a living. It's not work for me."
Click "View Slideshow" to view the slideshow of our tour and interview with McNairy.