7 Striking New London Hotels
A spate of boutique spots are opening just in time for the Olympics. Here are the best-looking places to stay.
Opened: May 2012
Swank factor: Almost every detail in the Italian brand's 85-room luxury complex is designed to remind guests that this is indeed the house that Bulgari built: Custom-made silk curtains showcase patterns inspired by some of the label's most iconic jewelry designs, the bedside table lamps are modeled after the silver Bulgari candlestick, and perhaps most head-turning, the minbars have been fashioned to look exactly like a luggage trolley from the Bulgari "Week-end" collection.