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Why Car Mash-Ups Are All The Rage

Call it the new math: two automakers teaming up to produce one sweet ride.

Saturday, September 01, 2012

For carmakers fighting to get a leg-up on the competition, collaboration is the counterintuitive key to success. And while it may make for some strange bedfellows (VW and Bugatti, anyone?), it can also result in striking offspring with the best qualities of both parents.

Bentley Mulsanne
(Bentley + Audi)
$296,000

Combine a luxurious, very British cabin—it requires 17 full cowhides, 170 labor hours, and enough wood to rebuild the Spruce Goose—with the German-engineered suspension of an Audi. The result is a limo-like sedan with a long hood and a relatively short trunk that drives with such verve that you'll give your chauffeur his weekends off.

Photographs courtesy of each manufacturer.
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