Max Lugavere is a multi-hyphenate content creator and media personality. Most recently, he created and will host Tribeca Enterprises' first-ever original series, Acting Disruptive, debuting this fall. The digital series will air across the AOL universe as part of a major original-content push by the media giant. After getting his start as a founding host and producer of Al Gore's Emmy-winning Current TV, he was selected to appear in Gap's international Icons campaign, in which he implored audiences to "see your own ability to change the world." A thought leader in media, technology, and innovation, he has consulted with many international brands, including Ford, Samsung, Axe, and Ogilvy. He contributes regularly to The Huffington Post, and his work has been featured in Forbes, USA Today, Interview, Brain Pickings, and elsewhere.


Andy Spade started his career in advertising, working on brands such as Coca-Cola and Lexus. In 1993, he and his wife, Kate, founded the iconic Kate Spade and Jack Spade fashion lines, which grew to 26 stores across North America and Japan and earned the couple the CFDA award for excellence in design. In addition to launching Partners & Spade, Andy has produced a number of award-winning short and feature films and was named one of the 100 most creative people in business by Fast Company.



For Olivier van Themsche, doing just one thing was never really an option. The Paris-born entrepreneur has worked in everything from video gaming to music to finance and events. He studied economics at La Sorbonne and business at ESCP Europe, where he founded one of his first entrepreneurial ventures, an electronic-music label called Brif Records. In 1997, van Themsche cofounded Polygon Studio, a french video/game studio that developed major productions for clients including Atari, Mattel, and THQ, as well as Web-based content for companies such as Disney, AOL, and The Learning Co. Polygon became the third-largest gaming studio in France before closing its doors in 2001. From 2004 to2010, van Themsche began running his own PR and events company in France and launched some of the most successful venues in Paris, including Regine's Le Jardins de Bagatelle and Cirque Bonheur. He is currently the founder and CEO of the social marketplace The Cools. Launched in June 2012, The Cools is the online marketplace where e-commerce, content, and consumer interaction collide. The marketplace allows consumers to discover and shop over 300 leading fashion and lifestyle brands. This public exploration is paired with the opportunity for consumers to build their own personal profile and become their own style editor for The Cools community to see.



Best known for his phenomenally successful Web-publishing project Jak & Jil, Tommy Ton is driven by an obsessive and extensive knowledge of fashion design. As a street photographer, he is admired for the wit and energy of his stylish shots. Yet as a portraitist of the leading stylists and editors, Ton is revered for his rare ability to forecast the trends of the forthcoming seasons—often before they are previewed on the catwalk. Now receiving no less than 265,000 unique viewers per week—and far exceeding the circulation figures many glossy magazines receive in a month—Jak & Jil is widely regarded at the forefront of the new fashion publishing. Ton's inventive images capture the moment that the elite glamour of luxury fashion collides with the reality of the world outside. Ton has also captured the imagination of commercial clients. Lane Crawford invited him to interpret its spring/summer collections for 2009; Ton shot luxury apparel and especially his beloved shoes in his signature reportage style for an extensive campaign portfolio. Recently, his content has been published in American Vogue, Paris Vogue and Vogue Nippon. His street reportage finds its most extensive global audience online, however, via Jak & Jil and the Style.com and GQ.com websites, to which he is a regular contributor.



Originally from Cleveland, Ohio, Michael Williams is a writer and creative strategist living in New York City. In 2007 he founded the popular men's style site A Continuous Lean, which looks at the world through the lens of craftsmanship, quality, and provenance. This search for heritage has led Williams to become one of the leading advocates for both well made things and American manufacturing as a whole. In addition to his work with ACL, he is also a founding partner of the marketing firm Paul + Williams, working with clients like Levi's, The Red Wing Shoe Co., Club Monaco, and Filson, among others.



Andrew Apostola a New York based writer, creative and entrepreneur. He and cofounder Simon Goodrich created Portable Studios, a technology company, after attending the launch of the first video iPod in San Francisco in late 2005. The company's debut product, Portable Film Festival, re-imagined the traditional cinema experience by bringing film and video to phones and portable devices and allowing a new generation of filmmakers and views a platform for film. In 2009 the company released Portable TV, a daily online news channel that curates groundbreaking video and content across fashion, music, art and culture. The same year Andrew was awarded a British Council Award recognizing him as one of Australia's most prominent digital creatives. Today Portable Studios, or "Portable" has offices in Sydney, Melbourne and New York and works with governments and companies to create groundbreaking products in areas as diverse as healthcare, education, fashion and community. It also hosts an events series called Portable Talks, which profiled other groundbreaking companies and individuals such as Scott Belsky, Soraya Darabi, Cool Hunting, Susie Bubble, Frank Chimero, Refinery29, Brooks Atwood, Next New Networks, Current TV, LonelyGirl15 and Rocketboom. In 2012 the Portable released Svbscription, a luxury lifestyle service for men, which takes a new look at way in which customers engage with products both online and in the real world. In 2013, Andrew co-authored and released Taking Back Retail, a book that explores and outlines how traditional retailers and fashion brands can reshape their brands for online.



Christine Bender recently joined Armani Exchange as the SVP of Marketing and Creative Services. Prior to Armani Exchange, Christine spent over three years at Digitas as a VP/Account Director leading a variety of integrated digital marketing programs for clients American Express and Uniqlo. A recent campaign she led to support the launch of the Uniqlo San Francisco store—Lucky Cube with Maru—received the 2013 Silver Clio for Branded Entertainment and the 2013 Webby People's Voice Award for Retail. Before that, Christine held various marketing and creative services roles at several top retail brands including J. Crew, Calvin Klein, Kenneth Cole and American Eagle. Christine is a Boston University graduate, a marathon runner and an avid chef.



Jeff Bercovici is staff writer for Forbes, where he covers media, technology, and the intersection of the two. He has covered media and entertainment over the past decade for a variety of publications, most recently AOL Daily Finance. Before that, he wrote the Mixed Media blog for Portfolio.com, the website of Condé Nast's Portfolio magazine. Earlier, he was a reporter for Radar, where he also wrote about pop culture and politics, and Women's Wear Daily, where he coedited the daily "Memo Pad" column. He has written for publications including GQ, Details, Playboy, Glamour, the New York Times, and the New York Observer. Jeff is from Milwaukee.



Mark Burrell is the co-founder of Tongal, the leading web-based content development platform that breaks up the creative process into a series of challenges, from idea through execution. Tongal has executed hundreds of campaigns for Fortune brands, including Procter & Gamble, McDonalds, Google, GE, Lego, Lucasfilm and even NASA. Mark started Tongal with two fellow Boston College graduates as an answer to friction in the labor market for creative work. Previously, he was a partner at Half Shell Entertainment where he managed development strategies with HBO and National Lampoon. Prior to that, he was Vice President of Creative at Thunder Road Pictures/Warner Brothers and Intermedia Films where he worked on films ranging from The Quiet American and Adaptation to Terminator 3.



Pete Cashmore is the founder and CEO of Mashable, the leading source of news, information, and resources for the Connected Generation. He founded Mashable in 2005 in Aberdeenshire, Scotland when he was 19—inspired by a passion for sharing how web tools and social networks transform human interactions and reshape cultures. Mashable's 25 million monthly unique visitors, and 11 million social media followers, make up one of the largest, most engaged online communities. Mashable has been named a must-read site by both Fast Company and PC Magazine and is ranked as the most influential media outlet by Klout. Cashmore was named one of Time Magazine's 100 Most Influential People in 2012. He was featured on Forbes' 30 under 30 list, named one of Ad Age's 2011 influencers, and was named a Young Global Leader by The World Economic Forum.



Men's style expert and former nationally-syndicated newspaper columnist, Megan Collins first discovered an appreciation for men's clothing through inheriting her older brother's hand-me-downs. For the last five years, Megan has made it "okay for guys to try," through Style Girlfriend—the only lifestyle destination of its kind for real guys seeking real advice from a friendly, female voice. This girl-next-door approach to providing straightforward support to guys who want to up their game has captured the attention of thousands of grateful readers, as well as brands like Visa, H&M, NFL, Rogaine, and G by Guess. As the face of Style Girlfriend, Megan also appears regularly in fashion, menswear, and lifestyle publications and websites including: GQ, Esquire, Men's Health, Lucky, Metro, and The Huffington Post. Perhaps most powerfully, Megan has opened up a trusted dialogue with her audience, tackling everything from the proper pant length to the benefits of therapy. Style Girlfriend is the rare place where guys feel comfortable connecting—with Megan, her contributors, and with each other. Topics discussed include style, food, fitness, home and travel, but also the stereotypes and gendered assumptions that so often keep men and women at odds with one another. In this regard, Megan's work goes far beyond the superficial. Originally from Wisconsin, Megan now resides happily in Brooklyn.



Roeland de Jong, global minded Dutch entrepreneur, has made it his mission to drive product discovery and commerce through the inspirational visual stories told on social media by brands, influencers, magazines and ultimately the people. After having served global brands as a creative director for digital design, his modern views on digital marketing and user experiences ultimately led to the decision to follow the entrepreneurial dream: taking the inspiration of digital and social lifestyle content to a point of purchase online through subtle and seamless technological solutions. With 52Grams.com, Roeland paved the way for end-users to seamlessly interact with social visual content published by admired style influencers and brands to discover and possibly purchase the things they love. What was meant to be a pet-project, turned out to be the next big thing.



Demir Gjokaj (pronounced joke-eye) is an adventurer and entrepreneur based in Brooklyn. At various turns a stock analyst, an actor, a policy wonk, and a news pundit, he is first and foremost a storyteller. Gjokaj graduated from UC Berkeley and found inspiration traveling the world, video-blogging his experiences for family and friends. Back in America, he would go on to work as a policy adviser to the governor of Hawaii, continuing to travel the world when possible. Innovating the use of data forensics in real-estate analysis, he made his mark on Wall Street by creating the first real-time home-price index. In that role, he also appeared as a frequent television personality, expressing his perspective on Bloomberg, CNBC, and Fox Business News. As the CEO of MONTAJ, Gjokaj has returned to his roots and true passion for storytelling.



Eric Jennings is responsible for forecasting men's and home seasonal trends for Saks Fifth Avenue. He works closely with the merchant and marketing teams in analyzing and supporting the fashion selection for all Saks Fifth Avenue stores nationwide. As the voice for up-and-coming fashion styles, Jennings attends fashion shows in New York, Paris, and Milan in order to scout the latest looks and runway trends. He is also responsible for developing the Saks Fifth Avenue Men's Collection and other private brands. Jennings and his team play a key role in integrating the seasonal fashion messages into marketing concepts, advertising campaigns, store-window designs, and social-media strategies. He has over 20 years of experience in the retail industry, having held positions at Hugo Boss Fashion Inc., Giorgio Armani Fashion Corp., and Nordstrom Inc. Prior to joining Saks Fifth Avenue in September 2008, Jennings served as brand director of Hickey Freeman's Hickey collection. He currently resides in New York City, where he is an active member of Fashion Group International and the CFDA.



As a military-school alumnus and a former member of a rock band, Raman Kia may seem like an unlikely candidate to be wearing a sharp suit and tie to work every day. But thanks to his unparalleled intelligence and hunger for exploring the unknown, he is now at the top of his field as the executive director of integrated strategy for Condé Nast Media Group.



Eric Kuhn is a social-media agent at leading talent and literary agency UTA, a position he has held since January 2011 and the first of its kind in the entertainment industry. Kuhn represents emerging technology companies, provides advisory services to UTA's roster of leading writers, directors, actors, and producers on digital strategy, and advises Fortune 500 corporations on innovation. Prior to joining UTA, Eric was CNN's first-ever audience-interaction producer, where he ran social media and focused on television-Web integration. He also helped launch the social-media operations for the NBA and CBS News. Kuhn's work at UTA has been profiled in the New York Times, the Wall Street Journal, Bloomberg, Forbes, Fast Company, Variety, Vanity Fair, and TechCrunch. He has spoken at numerous conferences, including DLD, CES, SXSW Interactive, 140 Conference, and Digital Hollywood. Kuhn graduated from Hamilton College with a major in government and studied at the London School of Economics.



Marc Kushner is cofounder and CEO of Architizer.com and partner at HWKN (Hollwich Kushner). Architizer is the largest and fastest growing platform for architecture online. The New York Times called it "Facebook for Architects" and it is a revolution in the way architects communicate their work to the world. Since its inception, Architizer has started a fundamental re-evaluation within the profession of how architecture is consumed as media. HWKN (Hollwich Kushner) is a New York based design office whose projects span the worlds of culture, branding, and development. Its work has been published in The New York Times, Wall Street Journal, Time Magazine and many others. In 2012 HWKN won MoMA PS1's Young Architects Program and installed WENDY—a new idea in architecture that dares the public to fall in love with architecture. Other projects include J2, the tallest residential development in New Jersey; the Fire Island Pines Pavilion, and the UNIQLO Cubes. Marc teaches at Columbia University's Graduate School of Architecture, Planning and Preservation, lectures on the topic of social media and architecture across the country and sits on the boards of Storefront for Art and Architecture and Goods for Good.



Dan Long is an entrepreneur, a hedge-fund manager, and strong advocate for the arts. He graduated from UC Berkeley with dual honors in math and philosophy, and became a Ph.D. candidate in math at the Universite Paris Diderot—Paris 7. In addition, he holds an M.A. in philosophy from Stanford, where, in a prescient moment, he wrote an aesthetics paper contrasting the nature of photography and film that greatly informed the creation of MONTAJ. Following his formal studies, Long ventured into the world of finance, holding various structuring and proprietary trading roles at Barclays Capital and then his own structured-credit hedge fund. His enthusiasm for philosophy and art, coupled with his entrepreneurial zeal, gave blossom to his latest co-creation, MONTAJ.



Chris Morton is the CEO and cofounder of Lyst, a leading social-commerce platform for fashion used by millions of people in 180 countries around the world. Prior to founding Lyst, Morton was a venture-capital investor at Balderton and Benchmark Capital in London. He has an M.A. from Cambridge University, where he was a DERA scholar. As CEO, he constantly commutes between Lyst's offices in London and New York City and is well known for his polished style, which is partly influenced by his background as a former venture capitalist at Balderton Capital and Benchmark Capital and as a Cambridge student. He launched Lyst in April 2011 and closed a Series A round of financing in summer 2012 led by DJF Espirit.



James Nord, a cofounder of Fohr Card, has spent the past five years in marketing and advertising, in various leading roles at Product of the Year, Image Source, Flight 001, and LifeStage Media. After picking up a camera and creating a Tumblr, he has gone on to work as a photographer with a number of brands, including Oscar de la Renta, Thom Browne, Stella Artois, and Puma.



Stephan Paternot is a pioneer in online businesses: He is cofounder and chairman of Slated (an exclusive online film-finance marketplace) and PalmStar Entertainment (a film-production company specializing in literary adaptations and true stories), and is founder and general partner of the Actarus Funds, which backed LendingClub, SecondMarket, Indiegogo, AngelList, and many others. Prior to this he cofounded one of the first Internet community sites, theglobe.com, in 1994. The company set stock-market history when it went public in 1998 with a record-setting IPO, pushing the company valuation to over $1 billion. Over a six-year span, the company grew to over 300 employees, with the website becoming one of the top 30 most trafficked sites in the world, with nearly 10% of all internet users visiting the site monthly. In 1999, Paternot won the Ernst & Young Entrepreneur of the Year Award, and in 2001, he published A Very Public Offering, a non-fiction business book detailing his experience at theglobe.com. Before founding the company, he attended Cornell University, where he earned a bachelor's degree in computer science. Paternot grew up in Switzerland and the United Kingdom before attending college in the United States. Beyond his duties at the Actarus Funds, he sits on the board of the Heineman Foundation, based in New York, and on the board of its sister organization, the Heineman-Stiftung, based in Berlin. The aims of the foundations are to give financial support to educational, artistic, cause-based, and scientific non-for-profit institutions. Stephan also sits on the board of the Independent Filmmaker Project (IFP.org), the largest national nonprofit organization dedicated to supporting independent filmmakers. Paternot resides between New York City and Los Angeles.



Michael Preysman is the founder and CEO of Everlane. Prior to starting Everlane, he worked at Elevation Partners in both its New York and Menlo Park offices, investing in media and entertainment companies. Preysman enjoys sitting at the intersection of design and technology. He graduated from Carnegie Mellon with degrees in computer engineering and economics.



Jeff Raider likes to improve people's daily lives in small ways by building brands that offer high quality products at accessible prices. Jeff is currently the co-founder and co-CEO of Harry's, a new brand of high-quality men's shaving and grooming products sold directly to consumers. Jeff is also a co-founder of Warby Parker, the transformative lifestyle brand offering designer eyewear at a revolutionary price while leading the way for socially-conscious businesses. Formerly, Jeff was a Senior Associate at private equity firm Charlesbank Capital Partners, and also worked at Bain & Company. Jeff worked extensively with non-profit organizations and is constantly inspired by other entrepreneurs. He graduated from The Johns Hopkins University with a BA in International Studies and earned a Masters in International Affairs from The Johns Hopkins Paul H. Nitze School of Advanced International Studies. He also has an MBA from Wharton Business School. Jeff currently lives in lower Manhattan with his wife and young son. He enjoys sampling the city's finest Chinese food and high-level sand castle architecture.



Big Frame (recently profiled in Fast Company's Digital Hollywood issue) is one of the top five YouTube networks, representing over 200 talents and garnering 8.3 million monthly uniques. Big Frame connects YouTube's biggest influencers with brands to create premium content and media campaigns. Raymond oversees the corporate strategy and directly manages the growth of the company, which has expanded to include 50 full-time employees across talent-management, sales, marketing, and content-production divisions. Big Frame rolled out its lifestyle vertical expansion in December 2012 with the launch of urban vertical Forefront, followed by three others—Wonderly, Polished, and Outlandish.



Daniel Saynt, former chief marketing officer for Rebecca Minkoff, specializes in emerging media technologies and influencer relations. He has developed and directed social-media/content-marketing campaigns for brands such as Burberry, Louis Vuitton, Harry Winston, H&M, and Vanity Fair. Saynt's work has also included well-received campaigns on platforms like Bloglovin, Polyvore, Instagram, Lookbook.nu, Facebook, and Twitter, as well as on more than 300 of the world's most prolific fashion and beauty blogs. Currently, Saynt is acting as founder of two ventures that will rediscover new media and marketing: Fashion Indie and Socialyte. Socialyte is a content-marketing agency that develops campaigns with the Web's most influential fashion, beauty, luxury lifestyle bloggers, and content creators. Through the launch of nearly 500 campaigns in its first year, Socialyte has continued to evolve, offering customized blogger campaigns for brands seeking to influence affluent, millennial consumers. As founder of Fashion Indie, Saynt brings together the collective voice of more than 100 industry contributors, including Patrick Robinson, Nick Arrojo, DJ Becka Diamond, and Benjamin Kanarek. Fashion Indie is read by over 500,000 readers each month and continues to expand daily.



In 2010, two young friends created a blog with the aim to write about menswear and to make each other laugh. Using a mixture of sardonic wit and half-serious criticisms, the anonymous bloggers all but disguised their finesse and vigor for dressing well. F*ck Yeah Menswear was the source of much speculation among its many readers—just who were the anonymous mavericks? Eventually their identities were revealed: Lawrence Schlossman, GiltMAN/Park & Bonds' social-media manager, and Kevin Burrows, a creative director and production coordinator. They'd turned FYMW's satirical free verse into a viral movement, gaining male and female fans across the fashion industry. Now a fashion editor at Complex magazine and the editor-in-chief of Four Pins, an honest, accessible, sometimes tongue-in-cheek take on contemporary menswear, and co-author of the blog turned book Fuck Yeah Menswear, Schlossman is at the fore­front of a move toward more inclusive fashion conversations.



Andrew manages digital business development for PUMA SE, the global sportlifestyle company; responsible for partnerships, content and strategy across all digital channels. He also works with the Newport Folk Festival bringing their venerable 50+ year archives online. Digital media has been attributed to rejuvenating the Festival which sold out for the first time in it's history three years ago. Prior to his transition to the digital space he worked in finance investing in cleantech and globalequities.



Raised in Southampton, New York, Emmett Shine attended NYU Tisch for photography before dropping out (four credits shy of graduating) to pursue photography full time and run LOLA, a clothing line created with his childhood friends. Shortly thereafter, he founded Gin Lane Media, a digital creative agency specializing in connected commerce installations, interactive content generation, and digital user experiences for artists, brands, and companies. Gin Lane's client list includes local, national, and global brands like Stella McCartney, AOL, Everlane, J. Crew, Adidas, Tom Ford, and Opening Ceremony. In his free time, Shine enjoys rolling dice, losing house keys, and arranging other people's objects at right angles.



Tim Stevens is Editor at Large at CNET, where he pursues interesting stories and interesting conversations. He got his start writing professionally while still in school in the mid '90s, and since then has covered topics ranging from business process management to videogame development. Currently focuses include consumer technology, the automotive industry, and everything in between. He has spoken at numerous conferences, moderated numerous panels, and served as MC at the inaugural Engadget Expand event.



Rangefinder is a traveling photo and video essay that spotlights the best of the American road. Named after a bag Ghurka created for the venerable Leica Camera in the 1970's, Rangefinder is helmed by Sean Sullivan, New York-based photographer and founder of the regarded, style-centric The Impossible Cool website. Sean's eagle eye scopes out the finest in under-the-radar regional culture and landscape. From hidden desert getaways to beautiful backwater gems to a behind-the-scenes peek at one family's storied private modern art collection, all Rangefinder subjects share one thing in common—they are the genuine article.



A nationally recognized authority on men's fashion, luxury, and lifestyle, Tyler Thoreson currently serves as the VP of men's editorial, creative and customer experience for GILT. He was formerly the head of editorial and creative for the men's business. Thoreson joined Gilt in June 2010 and in September launched the groundbreaking men's style site Gilt MANual, which was nominated for a 2011 Racked Award for best men's blog. Before joining Gilt, he spent five years at Condé Nast, where he served as executive editor of Men.Style.com, the online home of GQ and Details, which he helped launch in January 2005. Thoreson has also edited special editions of Fashion Week Daily, served as online editor of The New York Observer, written for CNBC's The Big Idea With Donny Deutsch, and worked for AOL, where he oversaw movie content across the company's family of brands. He was named one of 50 content marketers to watch in 2012 and in 2011 was named 1 of the coolest dads in New York City by Refinery29. Thoreson is a graduate of Duke University, with a B.A. in political science and concentration on journalism and media.



Ricky Van Veen is the co-founder of CollegeHumor.com. Launched from his Wake Forest University dorm room in 1999, the website has grown to become a leading source of comedy content on the Internet, attracting more than 15 million unique users every month. The site's popular original sketches and series have generated more than 2.5 billion views, helping CollegeHumor maintain a top-ranked YouTube Channel with more than 4.7 million subscribers. The award-winning website continues to be a pioneer in the development, production and marketing of digital content, and the brand has expanded into apparel and other forms of entertainment including film, television, books and live comedy shows. In addition to establishing the site, Van Veen has co-authored two CollegeHumor-branded books, was Executive Producer/Actor/Writer on MTV's The CollegeHumor Show, and most recently, served as Producer on Coffee Town, CollegeHumor's first feature film, which was released in July 2013. Together with his partners at CollegeHumor, Van Veen launched the websites BustedTees.com and Vimeo.com under the umbrella company Connected Ventures, in order to further capitalize on CollegeHumor's existing user base. In August 2006, media company IAC purchased a controlling stake in Connected Ventures. Since then, Van Veen has helped launch multiple projects at IAC, including the 2009 launch of Notional, a New York-based production company that creates television content, specializing in original, high-concept reality formats and game shows such as the Food Network hit Chopped, and the 2013 release of Bout, a mobile photo game. Van Veen has spoken at industry events including HBO's Aspen Comedy Festival, SXSW, CNN/Mashable Media Summit and Internet Week, and has lectured at schools such as Princeton and the Wharton School of Business. He once won two New Yorker caption contests in a row. A native of Baltimore, MD, Van Veen graduated from Wake Forest in 2003 and currently resides in New York City. He lied about the New Yorker caption contests.


Nick Wooster is a Manhattan based fashion consultant. He has been variously described as a "Sartorial Badass", "Internet Superstar Fashion Director" and "One of the 50 Most Stylish New Yorkers". Wooster's veteran fashion career began at Barneys New York as a buyer, and continued as a merchant at Bergdorf Goodman and Calvin Klein. In 1995, Wooster made a transition to the design side of the business at Ralph Lauren, and John Bartlett where he became President. After a move to Los Angeles, Nick became the Director of Creative Services at Splendid and Ella Moss. In January 2010, Wooster joined the Neiman Marcus Group as Men's Fashion Director for Bergdorf Goodman, Neiman Marcus and Neiman Marcus Direct. The well-publicized split, allowed Wooster to consult with several companies including Gilt Groupe and the launch of Park and Bond as well as the Project Tradeshow. Wooster's latest and most controversial assignment came in April 2012 when he joined JCPenney as part of Ron Johnson's team to transform the troubled retailer. At JCPenney he was SVP Design, Product Development and Trend overseeing the entire company's proprietary product collections: Men's, Women's, Kids and Home.